Allan Bregman, Booking Agent and Talent Manager, Dies at 92

Courtesy of Jacqueline Bregman
Allan Bregman

He worked for MCA, Ashley-Famous, Nederlander and Caesars and with acts including Perry Como, Soupy Sales and Stevie Wonder.

Allan Bregman, a booking agent and talent manager who worked for MCA, Ashley-Famous, Nederlander and Caesars World during his long career, has died. He was 92.

Bregman died Sept. 25 in La Quinta, California, his daughter, Jacqueline, announced.

Born in Cleveland on Jan. 5, 1926, Bregman graduated from Ohio State University and served with the U.S. Merchant Marine and the U.S. Navy. He played clarinet and saxophone in the Navy band.

He became a theatrical booking agent and in 1950 started his own company. Music Corporation of America acquired it a year later, and he eventually moved to New York to head MCA's "one-nighter" department.

In 1955, Bregman began handling guest appearances for NBC specials and shows hosted by Perry Como and Steve Allen. Two years later, he became the personal manager for Soupy Sales and negotiated the comedian's deal for his syndicated TV program.

After coming to the West Coast, Bregman joined the Ashley-Famous talent agency, where he packaged variety shows for local and network syndication and represented the King Family, Stevie Wonder and Smokey Robinson & the Miracles.

Starting in the mid-1970s, he worked for Marquee Enterprises, which owned and operated several theaters in the round, and the Nederlander Organization, booking such talent as Neil Diamond, Bette Midler, Johnny Mathis, Cher and Aerosmith and Broadway productions across 32 theaters in the U.S. and England. 

Next came a stint at Caesars World Productions as president/national entertainment director. Bregman booked the casino's showrooms and expanded its "Concerts Under the Stars" series, working with the likes of Jerry Seinfeld, The Pointer Sisters, Natalie Cole, Julio Iglesias and George Burns.

Bregman later brought Cirque du Soleil to Las Vegas and consulted for magician Lance Burton.

Survivors include his wife of 54 years, Jewel; children Jacqueline and Steven; daughter-in-law Christin; and grandchildren Alexandra, Tarn and Sorelle.

A memorial will be held in 2019. Donations in his name can be made to the Motion Picture and Television Fund or the Stroke Recovery Center of Palm Springs.