Altice to Integrate Netflix in France, Israel
The multiyear partnership also covers Portugal and the Dominican Republic.
Netflix and cable and telecom giant Altice on Monday unveiled a multiyear partnership that will make Netflix content available to Altice customers via various devices in France, Portugal, Israel and the Dominican Republic.
The agreement doesn't cover Altice's U.S. cable operation, which includes the former Cablevision Systems and Suddenlink.
Netflix previously struck integration deals with such big cable operators as John Malone's Liberty Global and Comcast.
"The agreement with Netflix follows Altice's significant investment in content and sport through Altice studio's original creations, acquisitions of series and movies rights, and local and global distribution partnerships," Altice said.
France will be the first Altice territory to launch Netflix, with exclusive promotional offers set to be available Tuesday. The integration will then be rolled out to other countries throughout the year.
Since the U.K. launch of Netflix on Liberty Global-owned cable giant Virgin Media in 2013, Netflix has struck integration deals with more pay TV operators as analysts have said such agreements seem to have benefited both sides.
"With this global partnership and thanks to more than 1,000 hours of new original Netflix content slated for 2017, Altice's customers will be able to seamlessly access and enjoy all the best entertainment in one place," said Netflix CEO Reed Hastings.
Altice CEO Michel Combes said: "We are thrilled to launch our global partnership with Netflix. Our content centric experience strategy is to expand our commitment to provide the best content to our customers combining Netflix service into Altice customer's life is making both more attractive."