Amazon 3D Smartphone May Be Unveiled Soon (Report)

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Jeff Bezos

UPDATED: The tech giant teased a June 18 event with a video showing people moving their heads around to a device just out of site, suggesting the phone might have 3D capabilities.

Amazon may unveil a 3D smartphone later this month, according to various reports.

The Jeff Bezos-led tech giant tweeted on Wednesday that it was inviting press and customers to a "new device unveiling" in Seattle on June 18. The tweet (embedded below) was accompanied by a video of people interacting with a device that appears to be handheld and is just offcamera. 

The device is likely a smartphone, possibly with 3D capabilities, according to Bloomberg and The Wall Street Journal

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Both outlets previously reported that Amazon was working on a smartphone.

The Journal reported last year that Amazon's smartphone would feature a screen that can track a user's eye movements and display 3D images. In the video, users are shown moving their heads around while marveling at the phone, with one woman saying "it moved with me." 

A smartphone would give Amazon another area to compete with Apple and would signify its entry into a market that grew 21 percent last year to $338.3 billion, according to researcher IDC, Bloomberg reported. Samsung dominated the market for shipments in the first quarter of this year, with a 31 percent market share. Apple came in second with 15 percent.

A smartphone also would join Amazon's previously unveiled hardware devices, including the Kindle e-reader, Kindle Fire tablets and the Fire TV set-top box.

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BGR also reported last month that Amazon is planning to offer a unique wireless plan tentatively called "Prime Data" with the phone. As for what the features of Prime Data are, BGR could only speculate based on conversations with sources.

It's possible that the plan would give Amazon smartphone buyers free access to various Prime-branded digital services, such as streaming video and music. 

An Amazon spokesperson told The Hollywood Reporter of the smartphone reports, "You'll have to wait and see."

Watch Amazon's teaser video below.