Amazon Enters Book Publishing Arena

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The online bookseller has signed a deal with self-help guru Timothy Ferriss to print and sell his works.

Bookseller has finally achieved its goal of removing the middle man and publishing the books it sells. 

The internet giant announced that it signed popular self-help expert Timothy Ferriss, whose 4-hour series has been a New York Times best sellers list staple. 

The author's follow up to The 4-Hour Body and The 4-Hour Workweek, The 4-Hour Chef, is expected to have an April 2012 release, and will be published in print, enhanced digital and audio formats by the company's New York-based publishing house, Amazon Publishing. 

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"My decision to collaborate with Amazon Publishing wasn't just a question of which publisher to work with," said Ferriss in a statement. "It was a question of what future of publishing I want to embrace. My readers are migrating irreversibly into digital, and it made perfect sense to work with Amazon to try and redefine what is possible."

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Added Larry Kirshbaum, VP and Publisher at Amazon Publishing: "Like every book Tim has published to date,  The 4-Hour Chef is a watershed work and an ideal way to launch our new publishing imprint in New York."