Amazon Is Germans' Favorite SVOD Service
A new survey shows Amazon Prime is far ahead of Netflix in terms of consumer preference.
Amazon Prime remains the number one online streaming service in Germany, far ahead of nearest competitor Netflix, according to a new study from online consumer portal Netzsieger.de.
The survey of German online users found Amazon Prime was the country's favorite SVOD service, picked by 32 percent of users, compared to 17 percent who chose Netflix as their number one streamer.
The third and fourth spots, respectively, went to the offering from pay TV group Sky (12 percent) and Maxdome, the SVOD service controlled by German broadcaster ProSiebenSat.1 (11 percent). The Netzsieger survey only measured consumer preference, not total subscriber figures.
Asked about their favorite series to stream, German viewers were, perhaps unsurprisingly, remarkably middle of the road. The Big Bang Theory and Two and a Half Men — both major hits on free-to-air TV in the country — were the two top shows, picked as favorites by, respectively, 24 percent and 20 percent of respondents, followed by Game of Thrones (18 percent), The Walking Dead (17 percent) and How I Met Your Mother (14 percent).
On individual streamers, Big Bang Theory, The Walking Dead and Game of Thrones turned up as favorite shows as well. But a survey just of Netflix users found their favorite series was Better Call Saul, followed by House of Cards and Daredevil, all three Netflix originals.
Netzsieger.de also estimated VOD revenue in Germany, which it said had grown from $714 million (€622 million) in 2015 to $930 million (€810 million) last year, and was forecast to hit $1.08 billion (€945 million) this year.
That growth, however, could be coming at the cost of theatrical revenue. Quoting official ticket sales data, Netzsieger.de noted that cinema attendance has slid just as SVOD has soared. German cinemas sold 149 million movie tickets in 2003. Last year, that figure had slumped to just 117 million.