Amazon Reportedly Plans Manhattan Store

Jeff Bezos - founder and chief executive officer of - 2009
Jonathan Fickies/Bloomberg/Getty Images

The store will open in Midtown during the holiday season, according to The Wall Street Journal

Plans of Amazon's "first brick-and-mortar store" conjure the notion of the online giant challenging Apple for a sleekly designed, consumer-facing storefront.

But according to The Wall Street Journal, the Amazon store that is planned to open in Midtown Manhattan during the holiday season "would function as a mini-warehouse, with limited inventory for same-day delivery within New York, product returns and exchanges, and pickups of online orders."

Amazon hasn't yet announced the news and a company rep did not yet respond to confirm the news.

Amazon founder Jeff Bezos' widely circulated interview with Charlie Rose in November 2012, outlined the company's approach to a brick-and-mortar store.

"One of the things that we don't do very well at Amazon is do a me-too product offering," Bezos said at the time. "So, when I look at physical retail stores, it's very well-served. The people who operate physical retail stores are very good at it. And so, the question we would always have before we would embark on such a thing is, 'What's the idea? What would we do that would be different? How would it be better?' "

"We don't want to be redundant," he added.

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