Amazon Takes Exclusive U.S. Subscription Streaming Rights to Starz's 'White Queen'

The White Queen Ferguson in Throne - H 2013

The White Queen Ferguson in Throne - H 2013

The historical drama becomes available to Prime Instant Video members, making Amazon the exclusive online-only subscription streaming home of the show in the U.S.

Premium TV company Starz said on Wednesday that it has licensed its original series The White Queen to Amazon's Prime Instant Video in the U.S. The deal marks the first time Starz and Amazon have struck a subscription VOD content deal for the U.S.

The historical drama is now available for streaming to Amazon Prime members in the U.S. Financial details weren't disclosed.

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The deal is exclusive to Amazon versus other online-only subscription platforms, making Prime Instant Video the exclusive online-only subscription streaming home in the U.S. Under the terms of the deal, Starz retains rights to keep The White Queen on Starz On Demand and Starz Play.

The 10-episode co-production between Starz and the BBC is based on the best-selling historical novels in Philippa Gregory's The Cousins' War series and made its TV debut in the summer of 2013.

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The period drama is set during the so-called War of Roses in England, the 15th century conflict between rival factions for the English throne. It stars Max Irons (The Riot Club), Rebecca Ferguson (Hercules), Amanda Hale (Ripper Street), James Frain (The Tudors) and Janet McTeer (Damages).

"We’re excited that Prime members can now watch and enjoy the epic miniseries, The White Queen, as part of their membership,” said Brad Beale, vp digital video content acquisition for Amazon. "Starz has an outstanding collection of programming, and we’re thrilled that one of their award-nominated miniseries will be added to the great selection of exclusive movies and TV shows that are included as part of Amazon Prime."

"With this agreement, we can bring even more viewers into the world of Philippa Gregory’s storytelling and introduce Prime members to the quality original programming found on Starz," said Mara Winokur, senior vp digital at Starz. "Amazon is a great platform to showcase The White Queen, and we’re excited that this new agreement allows us to continue to grow our relationship with Amazon, while expanding exposure to one of our miniseries from the growing library of programming found on the Starz channels and services"

Twitter: @georgszalai