Amazon Unveils Game Streaming Service Luna


A Ubisoft channel in Luna will offer titles like 'Far Cry 6' the day that they launch.

Amazon is joining the heated game streaming space with a new service, Luna, which will allow people to play video games via their televisions, PCs and phones.

The service, which is rolling out today for early access in the U.S., does away with lengthy downloads, meaning that firing up a new game works more like pressing play on a Netflix movie.

Luna will feature a curated channel, Luna+, where players can get early access to new titles for $6 per month. The games featured at launch include Resident Evil 7, Control and Panzer Dragoon.

Amazon has also struck a deal with Ubisoft to offer the publishers titles to Luna users at the time of their launch. New games like Assassins Creed: Valhalla and Far Cry 6 will be coming to the Ubisoft channel.

"We created Luna to make it easy to play great games on the devices customers already own and love," said Marc Whitten, vp of Amazon Entertainment Devices and Services.

Amazon is integrating live streaming platform Twitch into Luna and will offer game streams for titles that are available through the service.

Luna will work across devices, including the Fire TV, PCs, Macs and iOS phones. Android support will be available soon. Though Luna will support playing with a keyboard, mouse or Bluetooth controller, Amazon is also selling its own controller for $50.

Amazon announced Luna during a Thursday devices presentation in which it also detailed updates to its Fire TV Stick and Echo Show.

Major tech companies have invested heavily into game streaming capabilities in recent years. Sony has offered PlayStation Now since 2014 and Microsoft followed suit by introducing Xbox Game Pass in 2017. Last year, Google joined the fray with Stadia and Apple launched gaming subscription Arcade.