Amazon, Warner Bros. TV Reach Content Deal for U.K.

Jack Rowand/The CW

Big-ticket shows including "Arrow," "The Following" and "Revolution" will air on the rebranded Amazon Prime Instant Video service in Britain later this year.

LONDON – Amazon and Warner Bros. International Television Distribution have sealed a content deal to offer U.K. audiences the first season of shows including Arrow, The Following and Revolution via streaming service Amazon Prime Instant Video.

The video-on-demand service will launch in the U.K. and Germany on Feb. 26, replacing Amazon's Lovefilm Instant online brand.

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Amazon Prime Instant Video inked the deal with WBIT for on-demand subscription streaming rights to Arrow, The Following, Hostages, Revolution and The 100, following their linear U.K. broadcast runs.

The first seasons of Arrow, The Following and Revolution will go live on Amazon Prime Instant Video this year, with Hostages and The 100 in 2015, and further seasons of each show to follow.

Warner Bros. Worldwide Television Distribution president Jeffrey R. Schlesinger said, "We are very pleased to extend and develop our relationship with Amazon in a deal that demonstrates the growing appetite for SVOD rights to our TV shows in the U.K."

Amazon Instant Video International content acquisition chief Jason Ropell noted that the deal adds "standout series" to the service's "already vast catalog of exceptional TV shows available to stream at the viewers' convenience."

Based on characters published by DC Comics, Arrow tells the tale of billionaire Oliver Queen who, after being marooned for five years on a remote island, returns home with a mysterious agenda and a lethal set of new skills that he uses in a war on crime.

Hostages is a one-hour series about a family caught in the middle of a grand political conspiracy that will change their lives forever. It stars Toni Collette (The United States of Tara), Tate Donovan (Argo) and Dylan McDermott (American Horror Story).

Revolution is billed as a swashbuckling drama from J.J. Abrams' Bad Robot Productions and Supernatural's Eric Kripke, centering on the Matheson family's struggle to survive 15 years after a mysterious worldwide blackout.

One of the most watched U.S. series of 2013, The Following stars Kevin Bacon (Mystic River) as an FBI agent on the hunt for a brilliant and charismatic serial killer played by James Purefoy (Rome). The killer communicates and connects with other active serial killers in the U.S., who in turn follow his every command.

The 100, set to premiere on linear broadcast later this year, follows 100 juvenile prisoners sent to Earth to test whether it is habitable, a century after a devastating nuclear apocalypse, of which the only survivors were the inhabitants of 12 international space stations that were in orbit at the time.

The deal ramps up competition for content in the U.K. video on demand marketplace after the arrival of Netflix and the muscle of blinkbox, owned by retail giant Tesco.