Amazon's LoveFilm U.K. Streaming Service Reboots Deal With BBC Worldwide

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The deal will give the VOD service shows including the first seaon of police drama "Luther," U.K. cult comedy "The Office" and sci-fi drama "Primeval." streaming video service LoveFilm, which has faced increasing competition from Netflix in the U.K., has rebooted its deal with BBC Worldwide.

The deal will allow LoveFilm "even more" content to offer subscribers from the public broadcaster's commercial arm's catalog of shows.

The new 2013 titles include gritty U.K. police drama Luther starring Idris Elba, the British version of cult favorite and Golden Globe comedy winner The Office and sci-fi drama Primeval.

Other BBC shows will include "the most widely watched factual programing the world," Top Gear.

The fresh content bolsters an existing content deal of British TV classics on the service, encompassing shows such as Doctor Who, the critically acclaimed Ashes to Ashes, spy drama Spooks, Whitechapel as well as documentaries including Planet Earth.

LoveFilm managing director Jim Buckle said: "The evolution of our TV offering has been unstoppable over the past year. We kicked off 2012 by announcing a new deal with BBC Worldwide and it is great to see in 2013 by adding to that agreement."

Lisa Rousseau, head of U.K. Ireland and pan European television sales for BBC Worldwide, added: "This new deal will see more gripping award-winning dramas and landmark documentaries added to the service bringing some of the very best in U.K. television to LoveFilm's subscribers.”