AMC Ent. names new marketing chief
Stephen Colanero held posts at RadioShack, BlockbusterAMC Entertainment has tapped former RadioShack exec Stephen Colanero as its chief marketing officer.
AMC chief Gerry Lopez lauded Colanero's track record of "marketing strategies that delivered results for quality brands."
Before RadioShack, Colanero was an executive at Blockbuster.
"I look forward to leading the AMC marketing and communications team as we explore ways to drive guest loyalty and reinvigorate the excitement of going to the movies," he said.
Colanero will be based at AMC headquarters in Kansas City, Mo.