AMC 'Mad' about drama bow rating


Following on the heels of its record-breaking 18 Emmy nominations, AMC received more good news last week with the debut of its first original drama series, "Mad Men."

The drama delivered a 1.4 household rating in its premiere at 10 p.m. Thursday, according to fast national ratings data released Friday by Nielsen Media Research. That's 75% above AMC's Thursday night time-slot average as well as its recent quarterly primetime performance. The episode also delivered more than 1.2 million homes.

The rating means that "Mad Men's" premiere is AMC's highest-rated original series telecast ever.

"We're very pleased with the numbers," AMC spokesman Matthew Frankel said. "It's been an amazing week for AMC, between the Emmy nominations and the launch of our original programming."

AMC set a network record last week with a total of 18 Emmy noms, including 16 for the miniseries "Broken Trail," the network's first-ever original longform program.

Because of Nielsen processing delays, other viewership figures -- including total-viewer and demo data -- will not be available until Monday.