AMC Theatres Launches Private Movie Screen Rentals

AMC Theatres and other exhibitors have seen attendance decline since the pandemic.
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AMC Theatres

The exhibition giant is following Cinemark and Alamo Drafthouse in offering private screenings for up to 20 friends and family members amid the pandemic.

AMC Entertainment, looking to stay in business amid the coronavirus pandemic, has officially launched private theater rentals after a pilot program.

Private hires of movie screens for up to 20 friends and family members will be available through an automated booking and purchase system on the AMC website and mobile app. Guests will select their preferred movie and showtime, with screen rentals starting at $99.00 each.

An initial beta launch of private hires resulted in 110,000 inquiries around the country, AMC said on Tuesday.

“The results and feedback from our guests about AMC Safe & Clean have been overwhelmingly positive, and private theatre rentals at AMC provides an additional layer of safety and security to those moviegoers who are looking to see movies with just their family members and friends," AMC chief content officer Elizabeth Frank said in a statement.

New releases like Tenet, The War With Grandpa and Freaky will cost between $149.00 and $349.00, plus tax, depending on location and theaters.

AMC and rival exhibitors have already reduced their hours of operation at many locations to deal with a collapse in box office revenue amid the pandemic as the major studios delay the theatrical release of Hollywood tentpoles or send them to streaming platforms.