AMC's 'Mad Men' heads to Canada's iTunes

Series' first two seasons ran on CTVglobemedia

TORONTO -- Canadians looking to view the third season of AMC's "Mad Men" will need their iPod.

"Mad Men" producer Lionsgate has made a deal with Apple iTunes Canada through its Canadian affiliate Maple Pictures to make the popular drama about 1960s New York advertising executives available to Canadians for digital download and streaming.

Canadians can buy new episodes of "Mad Men" on iTunes' Canadian online store for CAN$2.49 each ($2.27) or CAN$3.49 ($3.18) in high definition.

Canadian broadcaster CTVglobemedia aired the first two seasons of the AMC series on its CTV and A Channel stations, but did not secure the Season 3 rights.

AMC is carried on only one domestic satellite TV service in Canada, Shaw Direct, making the micro-screen the only other option for most Canadians.

As a further sign of disintermediation of traditional distribution channels north of the border by content providers, rival Canadian producer Farmhouse Prods. said it will bypass DVDs and distribute its documentary "Air Guitar in Oulu" online via a dedicated Web site,

Doc director Kent Sobey said reissuing the film on the Internet after its broadcast on the Sundance Channel will also enable fans to upload other air guitar videos.