America Ferrera Partners With Charles King's Macro to Produce Comedy 'Gente-Fied' (Exclusive)
The digital series comes from filmmaker Marvin Bryan Lemus.
Charles King's Macro has teamed with Superstore's America Ferrera on its first digital series.
Gente-Fied, which hails from Mexican and Guatemalan-American filmmaker Marvin Lemus, is being executive produced by Ferrera, who will also appear in the series.
The digital project is described as a dramatic comedy that follows seven characters living in the Los Angeles neighborhood of Boyle Heights. Each episode is seen through the point of view of a different character — from the bi-cultural Latinos trying to celebrate their cultural roots to the old-school business owners trying to make sense of changes in the neighborhood that threaten their livelihoods.
Alicia Sixtos (East Los High) stars alongside Art Bonilla, Edsson Morales, Rafael Sigler (The Bridge), Sal Velez, Victoria Ortiz and Yareli Arizmendi (Like Water for Chocolate). Ferrera, Lemus and King are executive producing. Macro vp digital content and production Aaliyah Williams is producing. Lemus directs the series, which he wrote with Linda Yvette Chavez.
Gente-Fied is the first digital series from Macro, which King launched in early 2015 to work with multicultural filmmakers. Williams, who was recently named into a full-time position with the company, and Michael Palank, vp digital strategy and business development, are leading the the development of a digital slate with several soon-to-be-announced projects currently in production.
The company has also established a growing slate of film projects, including Fences starring Denzel Washington and Viola Davis, which it is producing with Paramount Pictures and Bron Studios. It is also in pre-production on Dee Rees-directed Mudbound starring Jason Mitchell, Garrett Hedlund, Carey Mulligan and Jason Clarke. Macro's TV projects includes Scenes for Minors created by Ryan Coogler, Destin Cretton and writer Chinaka Hodge.
Watch the trailer for Gente-Fied here: