American Black Film Festival Creators Launch New Fest with Outlier Society, Endeavor Content

Michael B. Jordan -Opal Tometi-
Paras Griffin/Getty Images; Courtesy of Subject

Michael B. Jordan and Black Lives Matter co-founder Opal Tometi will serve as ambassadors for the newly minted Social Justice Now Film Festival.

The nonprofit organization founded by American Black Film Festival creators Jeff and Nicole Friday, Film Life Foundation, is launching a new fest with that the founders say will “will merge art and activism to drive today’s necessary conversations forward toward lasting social and political change.”

The Social Justice Now festival, which will run Oct. 21-25, is being built with the help of Endeavor Content, Michael B. Jordan’s Outlier Society and Scott Budnick’s One Community. It will take place annually and will include virtual screenings, community conversations, and events that are meant to confront the social and economic issues facing Black and brown communities.

Jordan and Black Lives Matter co-founder Opal Tometi will serve as co-ambassadors for fest. Sony Pictures is the event’s Founding Sponsor.

Submission are currently being accepted for this year’s program, which will include narrative documentary features, short films and new media projects with discussions on topics like police brutality, criminal justice reform and income disparity that will be led by the preeminent voices in their respective spaces. The fest will include resources and educational programs about the 2020 Presidential election.

Said Jordan: “It was both a professional and personal achievement to have had the opportunity to portray the great Bryan Stevenson in Just Mercy and with the help of festivals like this we will continue to bring those stories to life. Now more than ever it is important that we shine a light on those who have been marginalized by our society and I look forward to joining Jeff and Nicole as we continue the fight for social justice reform.”

Added Tometi, “As a media maker and a human rights advocate, I know that there’s no denying the importance of truth-telling and the power of film to facilitate that. Given the significance of these times I trust that the Social Justice Now Film Festival will provide the catalytic insight and creative inspiration we need. ”

“Film has the ability to unite, educate, and inspire action, and we are proud to support Jeff and Nicole in building a wholly unique platform for social change,” said Chris Rice and Graham Taylor, co-presidents of Endeavor Content.