P. Diddy and Jimmy Iovine to Release Book on Butts (Video)

The upcoming “Culo” photo book was recently featured in an episode of HBO’s "Entourage."

Music mogul P. Diddy and Interscope Geffen A&M chairman Jimmy Iovine, who served as a Season 10 mentor for American Idol contestants, are teaming up with famed photographer Raphael Mazzucco to get to the bottom of society’s infatuation with the female figure. 

PHOTOS: 'American Idol Live' Tour in Pictures
In a new photo book to be released by Atria Books, Diddy, who was executive editor on the project, Iovine and Mazzucco will unveil more than 248 pages of stunning, provocative images celebrating the new trend in art, fashion and pop culture in which the female bottom is the core of sexuality, desire and empowerment.
Drawing its title from the Italian word Culo, the $65 art book was inspired by a film made by will.i.am in Brazil. With the project, Iovine aims to tastefully and creatively recognize society’s shifting ideals of physical beauty to a more authentic and bold shape.

PHOTOS: An 'American Idol' to 'X Factor' Timeline

Says Iovine: "We at Interscope put projects out with anyone we believe has a great idea and is a true talent, whether it's a musician, photographer, software developer, or technology innovator. Raphael fits perfectly into what we do. Interscope Records has always been a heat-seeking missile when it comes to shifts in popular culture, whether inciting them or reacting to them swiftly. The impetus for this book is a little of both."

Adds Mazzucco: “I have enjoyed every single moment I’ve spent in the company of these breathtaking women, of having the air sucked out of the room and feeling my heart race from the sheer joy of seeing my vision come to life.”  

Fans of the HBO series Entourage got a first look at the upcoming publication during the series’ Aug. 28th episode. Mazzucco, in a guest appearance, photographed main character Vince (Adrian Grenier), while artwork from the book is featured on the set and mentioned in the dialogue. 

See a promotional NSFW video for the book below, set to Timbaland’s new track, “Pass At Me,” featuring David Guetta and Pitbull.
Culo by Mazzucco hits shelves on Nov. 22.