American Original sets branding unit

Rich Marincic tapped to oversee the new division

American Original, the entertainment company run by studio executive-turned-comic book author-turned producer Jeff Katz, has launched a branding division.

Rich Marincic, who previously was vp film and television at Platinum Studios, will oversee American Original Branding.

The division seeks to represent corporate entities looking to enter or grow into the genre or geek world and also provide management services to that sector's talent and literary clients that might have brand potential

American Original already has signed up G4 host Blair Butler, New Zealand comic creator Richard Fairgray and writer Chris Monfette.