AmericanLife TV nabs rights to Genesis Awards


WASHINGTON, DC – AmericanLife TV Network, the network devoted to the Baby Boomer generation, has acquired exclusive U.S. rights to the 21st Genesis Awards, an annual event presented by The Humane Society of the United States celebrating the major news and entertainment media for showcasing animal-protection issues. The event will premiere on Monday, July 23 at 8:00 p.m. (5:00 p.m. PST), and will be rebroadcast July 24 at 1:00 a.m. (10:00p.m. PST), July 27 at 11:00 p.m. (8:00 p.m. PST) and July 29 at 7:00 p.m. (4:00 p.m. PST).

"A Genesis Award is a well-regarded honor across the news and entertainment industry," said Mark Ringwald, VP of Programming, AmericanLife TV Network. "We're pleased to share this ceremony with our viewers, and further demonstrate our network's commitment to philanthropic and humanitarian issues across the globe."

"We're delighted that AmericanLife TV Network has recognized the unique entertainment and consciousness-raising value of our event, enabling the Genesis Awards to reach and inspire an entirely new audience," says Beverly Kaskey, Director of The Hollywood Office of The Humane Society of the United States and Executive Producer of the Genesis Awards.

This year's event, which took place on March 24 at the Beverly Hilton in Beverly Hills, included celebrity presenters Bill Maher, James Cromwell, Pauley Perrette, Esai Morales, Wendie Malick, Amy Smart, Ben Stein, Steve Valentine, Persia White and Dominic Scott Kay. Also appearing in this year's show were Ellen DeGeneres, Sean Astin, Emily Deschanel, Linda Blair and Wolfgang Puck. Happy Feet, Charlotte's Web, Fast Food Nation, Larry King Live, The Simpsons, Bones, 60 Minutes, CBS Evening News, PBS' Nature series and Extreme Makeover: Home Edition were among those honored in 18 eclectic categories spanning film, TV drama, comedy, children's programming, documentary and print. Long-time animal rights advocate Sir Paul McCartney was recognized with the first-ever Wyler Award, named in honor of Genesis Awards founder and former Broadway headliner Gretchen Wyler, for using his celebrity to draw attention to animal issues.