Amman upped to COO of mPRm


Alan Amman has been promoted to executive vp and COO of mPRm Public Relations.

Amman adds events and lifestyle practice areas to his duties as well as the agency's recently formed viral marketing and PR service, mPRm Spread Solutions. He will continue to oversee home entertainment, television and corporate entertainment for the agency, which specializes in entertainment, technology and lifestyle public relations and marketing.

In his role as COO, Amman will oversee day-to-day operations for mPRm, including staffing, account management and other internal functions.

He reports to co-presidents Rachel McCallister and Mark Pogachefsky.

Reporting to Amman will be vp home entertainment Bill Horn, vp television Donna Hardwick and vp events/lifestyle Shari Mesulam.

"Alan has helped build new revenue streams for the agency in addition to taking on companywide initiatives and human resource functions that have helped us build a solid infrastructure for future expansion," Pogachefsky said.

Amman joined the agency in 1995 and helped launch the company's home entertainment practice in addition to overseeing TV and corporate clients.

Before joining the agency, he was senior vp publicity and promotions at 20th Century Fox and held numerous executive positions at New Line, Orion Pictures, Lorimar Filmed Entertainment and MGM/UA.