Andrew Garfield, Tom Ford Among A-List Men Embracing Groomed "Man Brows"

Jim Spellman/WireImage; Michael Tran/FilmMagic
Ideal man brows: Ford (left) and 'Hacksaw Ridge's' Garfield.

At this year's Golden Globes, expect golden arches as expertly groomed eyebrows define the faces of Hollywood's leading men.

A double Golden Globe nominee for best director and best screenplay, Nocturnal Animals' Tom Ford is on a crusade. For the past six months, and in addition to any awards-season campaigning, the fashion designer turned film helmer has been proselytizing proper grooming for men's brows — starting with the May addition of a tinted brow gel to his eponymous cosmetics line, which male models sported during his ready-to-wear show at September's New York Fashion Week. Why the clean-arch emphasis? Ford explains that groomed brows improve facial symmetry, which he calls "our beauty standard."

So say goodbye to unkempt, grow-where-they-may caterpillars, which — unless they're necessary to a role (e.g., Globe nominee Jeff Bridges in Hell or High Water) or part of a branded look (here's looking at you, Martin Scorsese) — now are unacceptable. "If a man's brows are not finished, the look is not complete," says groomer Sonia Lee, who works with George Clooney, Leonardo DiCaprio and Hacksaw Ridge nominee Andrew Garfield.

The ideal "man brow," according to Ramy Gafni, a NYC brow stylist who tends to Tiki Barber's enviable set, features a "cleaner line" with "fewer strays." This is a step up in eyebrow evolution from "leaving a few strays to keep it masculine," says Beverly Hills brow pro Anastasia Soare, who counts David Beckham and Ryan Seacrest as clients (the latter keeps regular six-week appointments).

For actors in particular, eyebrow upkeep is not just a grooming trend, says Gafni. "Good brows make a man look younger, more polished and can make the eyes look bigger and more expressive, too" — nothing to raise a brow at in Hollywood.

This story first appeared in the Jan. 13 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.