Andrew Zein named key exec at WBITD

Boonstra Management brought in to consult division

Andrew Zein has been tapped by Warner Bros. as programming head for its recently formed international television production unit based in London. As senior VP, creative, format development and sales at Warner Bros Intl. TV Distribution, the British production exec will play a key role in the unit's core business team of senior execs, reporting to Ronald Goes, who joined the group last year and serves as EVP and head of International Television Production.

Established last summer, the production unit has a mandate to acquire or build production companies in major territories to develop original local shows and to adapt the output from the Hollywood studio on a market-by-market basis.

In his new post, Zein will work closely with Goes to develop and implement the unit's creative and licensing strategy. Zein will directly oversee all operations related to the development and production of shows for the unit throughout the world, and will also be part of the core team, identifying companies for possible acquisition by WBITD.

In addition to Zein's hiring, WBITD has also retained the services of Oege Boonstra and his consulting firm, Boonstra Management, to focus on the business and strategic aspects of the venture.

"We have put together a first-class team which should clearly indicate to the community that we are very serious about building this business and should make us a very attractive home for many talented producers and companies operating in individual territories that can see a benefit to becoming part of a larger group anchored by one of the most successful television production studios," said WBITD president Jeffrey Schlesinger.

Zein joins WBITD after 13 years at Tiger Aspect Productions (TAP), one of the U.K.'s leading producers. Since May 2001, Zein has served as managing director, responsible for TAP and its subsidiaries and investments, including the New York-based production entity Tiger Aspect USA. He led both the sale of TAP to International Management Group (IMG) in 2006 and the recent acquisition of TAP by Endemol. During his tenure as managing director, TAP produced 2,000 hours, including "Secret Diary of a Call Girl," "Robin Hood," and "The Catherine Tate Show." Before that, Zein worked in planning and strategy at the BBC.