Angelica Cob-Baehler, Veteran Music Executive, Dies at 47

Cob-Baehler, who was instrumental in discovering and developing acts — most notably Katy Perry — was a fierce advocate for the artists she worked with during her 25-year career, including Stone Temple Pilots, John Mayer, Death Grips, System of a Down and 30 Seconds to Mars.

Veteran music executive and TV producer Angelica Cob-Baehler died Wednesday after a yearlong battle with cancer, Billboard has confirmed. She turned 47 less than two weeks ago.

Cob-Baehler, who was instrumental in discovering and developing acts — most notably Katy Perry — was a fierce advocate for the artists she worked with during her 25-year career, including Stone Temple Pilots, John Mayer, Death Grips, System of a Down and 30 Seconds to Mars.

Most recently, Cob-Baehler, known as “Geli” to her friends, was chief marketing officer for Big 3, the professional three-on-three basketball league, founded by Jeff Kwatinetz and Ice Cube.

Cob-Baehler met Perry while she was a vp at Columbia Records. Perry was signed to the label and recorded a still-unreleased album. When Cob moved to Virgin Records in 2005 — hired as senior vp of publicity by then-CEO Jason Flom, with whom she'd worked at Atlantic Records — she began an ultimately successful campaign to bring Perry to Capitol Records (after Virgin’s merger into the EMI Music Group) and played a large role in the A&R and creative direction of Perry’s 2008 breakthrough album, One of the Boys, as well as the follow-up, Teenage Dream. They remained close until Cob-Baehler’s death.

Cob-Baehler was much beloved in the music industry, and after her diagnosis in October 2017, her industry friends rallied around her. Former and present colleagues from Atlantic sent hundreds of mylar helium balloons to her house, delighting her and her two young daughters. Another friend arranged for her teenage crush, Duran Duran’s John Taylor, to pay her a special visit.

She began her career as an intern at Elektra Records and after she graduated from UCLA was hired as an assistant at Atlantic in 1993. She moved to Columbia in 2001. She left EMI in 2011 and took an executive vp marketing job at Epic. In addition to heading marketing there, Cob-Baehler served in an A&R capacity, signing hip-hop band Death Grips, which was named Spin magazine’s artist of the year in 2012.

After less than a year, she left the Sony Music label to join Kwatinetz’s Prospect Park, which morphed into The Firm in August 2015. She was promoted to head the Firm’s music operations in June 2016. She then headed to Big 3 with Kwatinetz, working closely with Ice Cube and his son, O’Shea Jackson Jr.

Cob-Baehler also co-produced the 2017 20-episode season of Hip Hop Squares and served on the board of directors for Generosity Water, the Thirst Project and MusiCares.

In addition to her daughters, Cob-Baehler is survived by her husband, photographer Chapman Baehler, and several family members. 

This story first appeared on Billboard.com.