Animax gets first original show

'LaMB' is animated joint production

SINGAPORE -- Sony Pictures Networks Asia has commissioned its first original production for regional youth animation channel, Animax, the Singapore-based network announced Friday.

The multi-platform “LaMB” is also the first animated project out of the $6 million joint production fund set up by the Singapore Economic Development Board and SPE Networks – Asia.

“LaMB,” produced in high-definition by Singapore production house Peach Blossom Media, debuts in the second half of this year with an online manga series.

The project also involves a one-hour animated television movie and mobile content, and has a strong user-generated content element, Gregory Ho, Animax Asia’s vice president and general manager, said.

The “LaMB” plot revolves around a female felon sealed in a laminated suit, or LaMB, that allows her to be a “productive” member of society although she can barely speak or make her own decisions.

The story was written by Filipino Carmelo S. J. Juinio for an Animax script-writing competition last year.

The project is scheduled to run for six months, with the movie’s premiere on Animax in the fourth quarter.