Ant Farm founders Greenfield, Glazer exit


NEW YORK -- Michael Greenfeld and Barbara Glazer, co-founders and co-chairs of the creative film marketing agency the Ant Farm, said Monday that they will leave the company Sept. 30 to pursue other opportunities.

In February, Greenfeld and Glazer announced the appointment of a new management team, including Rodd Perry as CEO, Amanda Edwards and Andy Solomon as co-presidents and creative directors and Melissa Palazzo as COO. Greenfeld and Glazer started the Ant Farm in 1996 and sold it to Omnicom's DDB about five years ago.

"With the transition to the new management team having gone so smoothly, both Barbara and I believe we can leave feeling great about what we have accomplished," Greenfeld said. "Having built and sold a company, and now having guided it through a successful transition, we are now in the position to create and explore some new opportunities while taking pride in the knowledge we have left the company in excellent hands."

The Ant Farm, which specializes in trailers, TV commercials and posters for the movie industry, as well as video games, theme parks and other entertainment properties, has earned dozens of industry awards and worked on such blockbuster films as "The Lord of the Rings" trilogy, the "Harry Potter" films, "Sideways," "Spider-Man 2," the "Shrek" movies and the "Pirates of the Caribbean" films. The company grew from 10 people to nearly 160 in the 11 years since it was founded.

Greenfeld and Glazer said they will shift their attention to several of their other long-standing business partnerships, including Howling Entertainment, a music production company servicing the entertainment and advertising communities, and Picture Head, a postproduction facility that primarily services movie advertising.

Glazer will stay on as a consultant until year's end, while Greenfeld will continue to develop several entertainment properties under the production company Anticipation, in which both he and Glazer are partners.