Antenna Becomes Exclusive Viceland Originals Distributor in Central, Eastern Europe
The two companies have collaborated since 2014.
International media company Antenna Group has signed a deal with Vice Media’s youth-focused network Viceland to become the exclusive distributor of the channel’s original content across Central and Eastern Europe, excluding Poland.
The companies unveiled the deal on Friday without disclosing financial details.
Antenna Group’s international distribution arm, Antenna International Enterprises, will represent more than 300 hours of original Viceland programming across such countries as Russia, Greece, Romania, Croatia and Hungary.
Viceland originals include LGBTQ documentary Gaycation, starring Ellen Page; investigative docu-series Black Market with Michael K. Williams; Action Bronson’s culinary travel show F*ck That’s Delicious and U.S. late-night show Desus & Mero.
"We already have a highly successful, long-standing relationship with Vice Media and are delighted to now expand that partnership into content distribution. Antenna Group is the leading media company in Central and Eastern Europe with an unparalleled presence and knowledge of the region," said Antenna Group’s managing director Pete Smith. "That, combined with our existing in-depth knowledge of Vice and its global content, makes us the perfect partner to increase awareness of its Viceland slate.”
James Rosenstock, president and chief corporate development officer of Viceland International, said: “A crucial region to Viceland's ongoing global expansion, we’re delighted to be furthering our relationship with Antenna Group, as we increase our footprint across Central and Eastern Europe. As a region that has embraced Vice content across our digital channels to date, we’re excited to be delivering Viceland's new roster of programming to its audiences.”
In 2014, privately held Antenna and Vice set up a joint venture in Greece, Serbia and Romania, launching editorial and production operations to create and distribute content. Last year, they announced an expansion to new territories, including Russia, the Czech Republic, Hungary, Bulgaria, Slovenia, Slovakia and Croatia.