Anti-piracy trailer launches in Phillipines


HONG KONG -- A preview of "Fantastic Four: Rise of the Silver Surfer" in Manila on Monday was occasion for the screening of a new anti-piracy trailer from the Motion Picture Assn. and the Optical Media Board of the Philippines.

"This new anti-piracy trailer complements our enforcement efforts and highlights to the Philippine public that the full weight of the law will be brought to bear against anyone attempting to manufacture or distribute pirate movies," OMB chairman Eduardo Manzano said.

The trailer will be screened at more than 150 cinemas in the Philippines prior to feature film presentations and aims to raise public awareness of copyright laws.

"Movie piracy hurts every film studio, cinema and home entertainment company, including Filipino establishments," said Mike Ellis, MPA senior vp and regional director, Asia-Pacific. "Local jobs are lost and economies suffer when governments are unable to collect taxes."

The trailer's debut comes during Operation Tripod, the anti-piracy enforcement initiative launched by the MPA across Asia-Pacific that among other issues targets illegal camcording in cinemas.

The MPA is also hosting workshops for invited filmmakers and film students in Hong Kong this week.

The workshops will have a strong emphasis towards marketing and U.S. indie film production models with an eye on how they can work towards international distribution.

"Not only do filmmakers have to overcome the challenges of obtaining financing and lining up distribution, but also they must overcome the wholesale theft of their creative product," said Sam Ho, MPA director of operations, Greater China.

Hong Kong is the second Asian city in which the MPA has hosted these workshops, following Beijing last year. The Hong Kong workshops are organized with the support of Time Warner, Apple Computer, Swire Beverages and Hong Kong's Intellectual Property Department.