Antonellis atop WB tech ops


Darcy Antonellis is closely examining distribution with her promotion Wednesday to president of Warner Bros. Technical Operations.

She succeeds Chris Cookson, recently named president of Sony Pictures Technologies. Antonellis' promotion had been anticipated.

"The priorities that we see as a studio revolve around rethinking how we handle distribution and how we can facilitate faster time to market and take advantage of the conversion to digital," Antonellis said.

Antonellis had held the dual role of executive vp distribution and technology operations at Warner Bros. Technical Operations and senior vp worldwide anti-piracy operations at Warner Bros. Entertainment. In her new role, she will focus on developing, adapting and leveraging new technologies to support Warner Bros.' businesses, including working with sales divisions to move entertainment properties from production to marketplace more quickly and efficiently. She will lead activities in areas including secure digital distribution of Warner Bros.' intellectual property.

She also will retain her previous positions' oversight of Warner Bros. Advanced Digital Services, Worldwide Anti-Piracy Operations and Global Digital Media Xchange. Antonellis also will work closely with parent company Time Warner and its domestic and international global public policy offices on issues connected to technology.

She will report to Warner Bros. Home Entertainment Group president Kevin Tsujihara.

"There is a huge opportunity to create efficiencies across the Warner Home Entertainment Group and, to a certain extent, Time Warner. Darcy will be in the middle of that piece of our business," Tsujihara said.

Warners this month shifted its support to Blu-ray Disc exclusively in the next-gen war. It had been backing both high-def DVD formats and developing interactivity and extended online experiences for HD DVD.

To that end, Antonellis said, "We are going to be focusing on working to extend those similar experiences in the BD platform, working with manufacturers and standards bodies to continue to broaden those experiences."

Antonellis joined the company in 1998 as senior vp distribution technologies and operations at Warner Bros. Technical Operations. Before coming to Warners, she was vp technical and Olympic operations at CBS, having also served as vp technical operations in New York and director of Washington operations for CBS News' D.C. bureau. Earlier, she served as vp operations and engineering at WTTG-TV, the Fox affiliate in Washington.

She received two Emmy Awards for her work on the Olympics.

Warner Bros. declined comment on word that Chuck Dages, executive vp emerging technology in the Technical Operations unit, might also have expanded duties.