AOL elevates Rich to GM of four units


AOL is making a change in the management of its entertainment properties.

Mike Rich has been promoted to vp and general manager of AOL Music, AOL Radio, and AOL Television. He replaces Eric Flannigan, who is departing the company after a little more than a year.

Rich intends to develop the next wave of AOL content with an emphasis on including the voice of users.

"I think the one thing we want to do in all of the categories is really bring in the conversation and attach that to the programming experience," Rich said. "In the Web 2.0 world, there's a lot of opportunity to provide context to the content."

Rich, who was vp programming, products and operations at AOL, oversaw content management operations for AOL's successful Live 8 broadcast, and he created AOL's "Top 11" program. A five-year veteran of AOL, Rich will be based in New York.

Rich will report to Bill Wilson, senior vp programming at AOL. "He's the perfect individual to take us to the next level," Wilson said.

Flannigan, who managed the sites out of Los Angeles, came to AOL from the Walt Disney Co.'s Buena Vista Datacasting, where he oversaw the Moviebeam service. His future plans are unknown.