AOL launches political ad online platform
Hub designed to serve as do-it-yourself purchasing toolAOL appears to be positioning itself as a go-to ad destination for politicians and advocacy groups looking to convince the masses before the midterm elections.
The company on Thursday rolled out the AOL Advertising Politics hub, which is designed to serve as a sales tool and do-it-yourself ad-purchasing platform for political advertisers. The site provides detailed information and recommended tactics for multiple varieties of political campaigns, ranging from fund-raising to location-based get-out-the-vote efforts.
The site also directs users to two buying options: They can launch a campaign on their own via AOL's Ad Desk platform or opt to contact a sales rep.
Overall, it seems as if AOL is betting that its massive reach and breadth of buying options will appeal to political media buyers -- particularly the less experienced groups that might jump online in a big way in the fall. In fact, the group has assigned seven sales executives to focus solely on political campaigns.
"AOL has positioned itself to be the go-to resource for political marketers needing to reach their constituencies through our ability to reach target audiences at scale with our comprehensive set of innovative, highly targeted products," said Jeff Levick, president of global advertising and strategy at AOL. "Our politics hub lets campaigns and issue-advocacy groups take their messages directly to voters and key influencers in a proactive way through display advertising, and we make the onboarding process something that is simple, easy and intuitive."