APA bolsters alternative TV unit

Promotion, several new hires at agency

APA is beefing up its alternative TV department with the hiring of Ra Kumar and Josh Levenbrown and the promotion of Alan Moore.

They join another recent hire, Marc Kamler, as agents in the department, which is headed by Hayden Meyer.

Kumar spent the past four years in the alternative TV department at Kaplan Stahler Gumer Braun and before that was an agent at Paradigm. Levenbrown was an alternative TV agent at Paradigm, where he began his career. Moore was a TV coordinator at APA.

APA's alternative TV clients include the Greif Co. ("Gene Simmons Family Jewels"), Hayma "Screech" Washington ("The Amazing Race"), Jeff Apploff ("Don't Forget the Lyrics"), Joke Fincioen and Biagio Messina ("Beauty and the Geek"), Aliyah Silverstein ("Trading Spaces") and Riaz Patel ("How to Look Good Naked").