APA Promotes Bruce Solar to Co-Head of Worldwide Music

Bruce Solar_ONE TIME USE - Publicity - H 2018
Myles Lam

The former Agency Group rep is also making partner.

APA has promoted executive vice president Bruce Solar to partner and co-head of worldwide music, The Hollywood Reporter has learned. He will now oversee the concerts division's west coast operations alongside his New York-based co-head, Steve Martin.

"Bruce is one of the most talented and respected music agents in the industry," president and CEO Jim Gosnell said in a statement. "His leadership, insights and contributions to the success of our concerts division have made a tremendous impact on our business, and I could not be more pleased to have him lead our west coast team."

Solar's clients include Radical Face, Eels, Family of the Year, Blondie, Brian Wilson, Smokey Robinson, The Zombies, Cake, The O'Jays and Liz Brasher. He joined APA in 2015 from The Agency Group, where he had spent 14 years and ran its L.A. office. He began his career at Boston's Harry Chickles Agency, where he gained booking experience with artists including John Lee Hooker and Willie Dixon, then oversaw operations for Absolute Artists in the mid-1990s.

"I am very excited about this new challenge," Solar said in a statement. "Working with Jim Gosnell, Steve Martin, Andy Somers and everyone at APA continues to be a high point in my career, and I look forward to many continued years of success."