APA Promotes Steve Lassiter to Co-Head of Worldwide Music

Steve Lassiter - Getty - H 2019
Courtesy of APA

The Nashville-based agent joins Bruce Solar and Steve Martin in leading the department.

APA has promoted partner Steve Lassiter to co-head of worldwide music, The Hollywood Reporter has learned.

Currently senior vp and head of concerts at APA Nashville, Lassiter now joins his fellow worldwide music co-heads Bruce Solar and Steve Martin, who are based in Los Angeles and New York, respectively.

"Steve has done a tremendous job guiding the success of our Nashville operations," APA president and CEO Jim Gosnell said in a statement. "The quality of his leadership and contributions to our overall success cannot be understated, and I'm very pleased to honor his hard work and dedication with this well-deserved promotion."

Lassiter, who has been at APA since 1998, counts Travis Tritt, The Charlie Daniels Band, David Lee Murphy, Sublime with Rome, The Marshall Tucker Band, BJ Thomas, Jim Messina, Sawyer Brown, Kansas, The Outlaws, Blackhawk, Phil Vassar, Little Texas, Lee Greenwood and Crystal Gayle among his clients. He sits on the boards of directors for the Academy of Country Music, the TJ Martell Foundation and the National Association of Talent Directors; he has served as president for the latter and received both the 2005 Talent Director of the Year and 2015 Honors awards. In 2017 Billboard named him one of 100 Nashville Country Power Players, and he is a member of the Country Music Association, the National Association of Recording Arts and Science, the Gospel Music Association and the International Association of Fairs and Expositions.

"This is an exciting chapter in my life," Lassiter said in a statement. "I look forward to creating new success stories with Jim, Bruce and Steve as our agency continues to grow and evolve in lockstep with Music City."

Lassiter's career began shortly in 1977, where at age 19 he worked as a production assistant and promotion representative for Joe Sullivan and Charlie Daniels' Nashville concert production company Sound Seventy Productions. After earning an AS degree in communications from Volunteer State and a BS in recording industry management from Middle Tennessee State, he left Sound Seventy to become an agent. Since then, Lassiter has returned to his MTSU alma mater as an adjunct professor and was added to its Mass Communications Wall of Fame in 2005. He also has served on the board of directors for the International Entertainment Buyers Association and MTSU's Recording Industry Alumni.