Apatow feted as Visionary
THR Key Art award to filmmakerJudd Apatow will be honored with the Visionary Award, recognizing a filmmaker who inspires movie marketers, at the 37th annual Hollywood Reporter Movie Marketing Key Art Awards.
The awards ceremony will be held June 13 at the Hyatt Regency Century Plaza.
Apatow, working as a writer, director and producer, has become a comedy brand name in recent years with such hit films as "The 40-Year-Old Virgin," "Knocked Up" and "Superbad." He serves as producer of "Forgetting Sarah Marshall," which bows Friday. Jeff Garlin ("Curb Your Enthusiasm") will host.
The Key Art Awards is the only international competition honoring the design and creation of theatrical and home entertainment motion picture marketing materials in such categories as posters, standees, outdoor, trailers, TV spots, motion graphics, new media and copywriting.
This year, the awards will introduce a prize for best campaign, given to the studio or distributor that implements the most innovative and successful marketing strategy.
The companies behind five of the year's most notable campaigns will be invited to submit a cross-section of marketing materials, and a blue-ribbon panel of veteran movie marketers will evaluate the nominees, deciding how the campaigns maximized each movie's boxoffice potential, whether the film is a mainstream studio film or an indie sleeper.
Tickets, priced at $200, go on sale May 13. For more details, go to keyartaward.com.