Apple Developers Conference to Unveil Product Updates

Apple iPhone 4S Tim Cook

CEO Tim Cook and other executives are expected to unveil a new operating system for iPhones and iPads, and some are looking for word on a further integration with Facebook.

Apple's annual conference for technology developers in San Francisco on Monday is expected to provide details on key hardware and software initiatives that the tech giant is focusing on.

In the first developer event since the death of founder Steve Jobs, the company is expected to unveil its new IOS6 operating system for iPhones and iPads and updates to its MacBook laptops in a slew of appearances, including from CEO Tim Cook and worldwide marketing head Phil Schiller, the Wall Street Journal reported.

The event may also start a further integration of Apple and Facebook services, which Cook has suggested could be in the works.

Jobs, who died in October, last year unveiled iCloud, Apple's way of giving consumers access to media across different Apple devices. This year, Apple is expected to unveil enhancements to iCloud, including a photo-sharing feature.

The 5,000 or so tickets offered to developers sold out in a record hour and 43 minutes, compared with 10 hours in 2011, the paper said. Many software developers focus on developing new apps and services for Apple and the features it offers. To accommodate broader demand, Apple this year lowered its age requirement for attendees from 18 years to 13.


Twitter: @georgszalai