Apple Developing TV with 'iRing' Motion Control For Late 2013 (Report)

Apple TV Product Image - H 2013

Apple TV Product Image - H 2013

The device would be controlled by hand movements and also feature a companion second screen mini iTV.

Apple is developing an "iTV" for release in late 2013, according to a research note from Brian White, an analyst at Topeka Capital Markets cited by Macrumors and other Apple-centric sites.

White believes the new product will "revolutionize the TV experience forever" with the previously unknown "iRing" motion controller, which will function as a "navigation pointer" for users.

The report also claims Apple will introduce a second-screen experience on a "mini iTV" an iPad-sized device.

White says the mini could be used for phone calls and home automation tasks and also project images from the main screen up to a distance of 200 hundred meters.

White writes that, while similar to an iPad, the mini is not a full-featured iPad replacement but more an extension of the iTV.

Pricing would be in the $1500-$2500 range, depending on options. He believes providers might subsidize the cost.

Apple has long been rumored to be developing a full Apple TV but little verified concrete information has leaked to the public.

Steve Jobs biographer Walter Isaacson said the Apple founder was working on a device before his death but provided no details.

Previous reports of features, pricing and release date have all turned out to be fanciful speculation.

The company currently offers AppleTV, a small box that connects to a TV to show iTunes content and material from other streaming services.

It has limited functionality and retails for about $100.  Apple sold about 2 million of the devices in the last quarter.
CEO Tim Cook has consistently described it as "niche" offering and a "hobby."