Apple Exec Denies Yelling at Rihanna During NBA Finals

Eddy Cue_Rihanna_Split - Getty - H 2017
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Some fans claim Eddy Cue can be seen yelling what they say looks like "Tell that bitch to sit down."

Apple executive Eddy Cue is finding himself in hot water with Rihanna fans after Game 1 of the NBA Finals between the Golden State Warriors and Cleveland Cavaliers last night.

At one point during the game, Cue, who is a longtime Warriors fan, was seen possibly yelling in the direction of singer Rihanna, who is a Cavaliers fan.

Cue, senior vp internet software and services at Apple, oversees the company's content stores including the iTunes Store and Apple Music. His love of the Warriors is well documented. During the 2016 NBA Finals, Cue was featured on the cover of The San Francisco Chronicle in a now-iconic shot of him and Warriors point guard Stephen Curry celebrating a win.

Fans quickly tweeted about the interaction: 

Following the backlash, Cue explained the interaction, tweeting, "Nothing but love for Rihanna (and KD, too!) As usual, I was excited about our lead and actually talking to Marissa, 8 seats to my right." He did not clarify which Marissa he was referring to. 

After the game, Rihanna was overheard saying, "The King is still King, bitch!" She was presumably referencing the Cavaliers' LeBron James, whose nickname among fans is King James.