Apple Launches Subscription Service in App Store

Video, music, print and other content providers must offer the same or better subscription deals as they do elsewhere.

NEW YORK - Apple on Tuesday unveiled the launch of subscriptions for its App Store, allowing content providers to charge users for subscriptions for apps on its iPad and other devices.

Among possible users of the service are magazines, newspapers, as well as video and music providers.

The new subscription-billing service is the same one Apple recently launched with News Corp.'s iPad news service The Daily, which charges 99 cents a week, or $39.99 per year.

Apple said it will keep 30 percent of the payments for processing them - as it does with other in-app purchases. It won't take a cut if a content publisher itself brings an existing or new subscriber to the app.

Content partners set the price and length of subscriptions, but must offer the same or better subscription deals in Apple's App Store as they do outside of it.

Said Apple CEO Steve Jobs: "We believe that this innovative subscription service will provide publishers with a brand new opportunity to expand digital access to their content onto the iPad, iPod touch and iPhone, delighting both new and existing subscribers."