Apple Names John Browett to Oversee Apple Stores


In what is CEO Tim Cook's first major personnel pick from the outside, the Dixons boss will become senior vp of retail at the tech giant.

NEW YORK - Apple CEO Tim Cook has made his first major executive appointment that brings in talent from outside the tech giant.

John Browett will join the company in April as senior vp of retail to run the Apple stores. He will be reporting to Cook.

Browett has been CEO of European technology retailer Dixons Retail since 2007. In his new job, he will be responsible for Apple’s retail strategy and the continued expansion of Apple retail stores around the world, the firm said.

“Our retail stores are all about customer service, and John shares that commitment like no one else we’ve met,” said Cook. “We are thrilled to have him join our team and bring his incredible retail experience to Apple.”

Before Dixons, Browett held a series of executive positions at U.K. supermarket giant Tesco, including that of CEO of Before that, he advised retail and consumer goods clients at Boston Consulting Group.


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