Are More Louis Vuitton x Supreme Pop-Ups in the Works?
The collection is not coming to a Vuitton store near you, but it's not canceled, either.
On Tuesday evening, Hypebeast wrote that the Louis Vuitton x Supreme collaboration, first revealed on the fall 2017 runway in January, was canceled, and that fans who had been eagerly awaiting the collection's arrival in select Louis Vuitton boutiques July 14 would be out of luck.
The collection, it appeared, was only available to those who had been able to stop by one of the eight pop-up stores worldwide (L.A., Sydney, Tokyo, Beijing, Paris, Seoul, London and Miami) during the first week of July.
However, this morning GQ wrote that — hold up — the collection was not canceled, although it is true that Vuitton boutiques and the brand's website would not be stocking the merchandise. So what does this all mean? More pop-ups?
A well-rehearsed client services representative from the Rodeo Drive Louis Vuitton boutique confirmed to The Hollywood Reporter that merchandise from the "highly anticipated Louis Vuitton x Supreme collaboration" would not be available for sale in select stores "as planned."
"The pop-up stores were the only way to have picked up pieces from the collection," she explained.
A client services representative from the brand's Hollywood store told the same tale, but put extra emphasis on the fact that the collection had not been canceled. However, she also could not confirm whether or not the collection would be available in stores or online at a later date.
"That's the only information I have right now," she continued.
So if it's not canceled, but not available in stores, our bet is that a second round of pop-up shops are in the works. When asked whether or not more pop-ups were planned, both the Rodeo Drive and Hollywood boutique representatives again gave no definitive answers, but instead instructed customers to keep an eye on the brand's social media channels and website for updates.
Both women appeared to have been giving semi-scripted answers with regard to the future of the collaboration, so we assume that the directive to watch the brand's social media channels was an intentional clue. Guess we'll have to wait to find out.