Ariana Grande Is Already Selling Merchandise for Her Upcoming Album

ariana grande Grammys - H 2016
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ariana grande Grammys - H 2016

She's pullin' a Beyonce.

Ariana Grande's cryptic tweet on Tuesday afternoon, which simply reads "," may, at first glance, look like the work of a hacker.

But those souls brave enough to click through to the site will find that it's the shoppable new home for merch from Grande's upcoming album of the same name. The site also doubles as a source for Grande's latest album news, which she reveals via soundbites on the section labeled "Tea." 

Unlike her previous design collaborations, Grande kept the "Dangerous Woman" gear minimalist and clean with an offering of tees ($30) and crewneck sweaters ($60) featuring the album name printed across the front in good ol' Times New Roman. Older bro Frankie Grande will be happy to hear that the merch is unisex (as is her latest fragrance) and comes in sizes small through double-XL.

Being quick to capitalize on her latest earworm, which debuts on iTunes on March 11, is a move straight from Beyonce's playbook — and also a confident assumption that fans will shill out $60 for the rather basic sweatshirt.


A photo posted by Ariana Grande (@arianagrande) on