Ashton Kutcher presents digital slate

User-generated version of 'Punk'd' among projects

SAN FRANCISCO -- Ashton Kutcher took to the stage at the TechCrunch50 conference here to unveil the first of his production company's digital content slate, which will eventually include an online follow-up to his hit MTV series "Punk'd."

Kutcher and Jason Goldberg, co-principals at Katalyst Media, unveiled, a combination animated video series/blog that presents pop-culture commentary through the jaded eyes of three young female cartoon characters.

"It's the convergence of celebrity news and interactive entertainment," Kutcher said.

In addition to its own destination site, Blah launched through YouTube and Yahoo/NBC Universal's OMG celebrity news site. Vitamin Water is on board as sponsor for the first season.

In an interview, Kutcher and Goldberg also divulged future digital plans, including plans to develop something of a user-generated version of "Punk'd." Instead of Kutcher himself pranking celebrities on TV, Katalyst is eyeing a "platform for punking your friends across the Web that leverages the existing brand," according to Kutcher.

Katalyst is also developing a series targeting fantasy-football enthusiasts, of which Kutcher and Goldberg count themselves. In the more immediate future is the launch Tuesday of an innovative marketing campaign in support of the upcoming Katalyst-produced ABC series "Opportunity Knocks." A graphic of a red door will appear on various websites, and those who click it will be entered into a "Knocks"-themed sweepstakes.