Asia is the next stop on DW-TV map

Channel to have 18 hours of content in English

HONG KONG -- German pubcaster Deutsche Welle is launching its first Asia-specific DW-TV channel Jan. 5, company executives said Tuesday on the sidelines of the annual Cable and Satellite Broadcasting Assn. convention.

The predominantly English-language service will replace the current DW-TV international channel across the region and air programs including automotive series "Drive It!" and lifestyle and entertainment show "Euromaxx."

"By uncoupling this feed from DW's other TV feeds, we have more freedom to configure the channel or to tailor it according to Asian needs," DW Asia/Australia distribution head Angelika Newel said.

She added that additional localization initiatives for Asia are being planned. "The success we achieved through regionalization of DW-TV for the Arab world has shown that this is the way to go," she said.

The Asia channel will have about 18 hours of English-language content. German content will be offered in two three-hour blocks a day.

The schedule will include more lifestyle content, which is particularly popular in Asia, Newel said.

The network has about 900 content partners in Asia.

Newel said DW-TV had grown exponentially in the region in the past 12 months, adding direct-broadcast satellite, IPTV, on-demand and mobile platforms.