Asian Film Market appoints new heads


SEOUL -- The longtime heads of the Pusan International Film Festival will be the new leaders of the Asian Film Market, organizers said Tuesday.

PIFF director Kim Dong-ho and co-director Lee Yong-kwan will take over the running of the AFM, which will be held Oct. 3-6.

Jay Jeon, deputy director of PIFF and world cinema programmer, also will come on board to take charge of administrative matters.

PIFF has been one of the most popular film festivals in Asia since its founding in 1996, attracting nearly 200,000 people to the nine-day festival each fall in Korea's port city of Pusan.

The Asian Film Market formally began in 2006, after growing out of several previous film industry events held in conjunction with PIFF.

Former director of the Asian Film Market Park Kwang-su stepped down in December, choosing to focus on directing his own films.

Kim has served as festival director of PIFF since the origins of the festival 13 years ago. Lee Yong-kwan has served as programmer since the festival was started in 1996, before being promoted to co-director in 2006.