ATAS hires two PR firms

BNC, Beck Media to split academy, foundation duties

The Academy of Television Arts & Sciences and the Television Academy Foundation have hired two public relations firms to represent them: BNC and Beck Media & Marketing.

The two will replace the Lippin Group, which in August opted to part ways with its client of 12 years. Lippin will continue to handle the TV Academy and its foundation until the end of the year.

BNC will oversee media relations for ATAS and its events, including the 2010 Primetime Emmy Awards, the Creative Arts Emmy Awards, Los Angeles Area Emmy Awards, Television Hall of Fame ceremonies and TV Academy Honors.

Beck will handle the TV Academy Foundation and its programs, including the Archive of American Television, the College Television Awards and annual Golf Tournament and Charity Auction events.

In a letter to Shaffner sent in August, Lippin chairman Dick Lippin notified the academy that the PR firm was not planning to renew its contract. The decision followed a tumultuous several months for the academy when Lippin had to navigate several major decision reversals by the board of governors, including their controversial plan to approve time-shifting of eight categories from the live Primetime Emmy ceremony that created a firestorm throughout the industry and was ultimately scrapped.

The TV Academy launched a search for a new PR representation shortly thereafter.

"There was tremendous interest in representing our account," TV Academy chairman and CEO John Shaffner said.

Added TV Academy COO Alan Perris: "This two-agency strategy just made sense. The past few years have seen a tremendous simultaneous expansion of programs and activities for the Television Academy and its foundation as well as the need to properly address and service new-media platforms."