ATI fills MyNetTV pipeline


After providing MyNetworkTV with a steady stream of specials for the past two years, Associated Television International has emerged as a major supplier for the network with three series.

Following ATI's four "Masters of Illusion" specials for the net last season, the franchise featuring magicians performing in front of a live audience launched as a regular series Monday.

It is joined by "Vice Squad," a documentary look at undercover officers that premiered Tuesday, and the return of the Arsenio Hall-hosted "World's Funniest Moments" tonight.

"MyNetwork has become our go-to network," said James Romanovich, ATI president of worldwide media and entertainment.

Under ATI president David McKenzie, the company also plans to expand its brand of socially conscious programming. Last year, ATI produced five humanitarian specials, two of which earned Daytime Emmy noms in the special class category and one — the CW's "America's Invisible Children" — which took home the award.

Another special, MNT's "Eyes on Kenya," is being developed into a series featuring celebrities helping people in need.

Also being developed into a series is ATI's 2008 MNT special "Heroes at Home," in which veterans receive a home makeover.

ATI's development slate, overseen by senior vp Justin Pierce, also includes an unscripted show that revolves around two popular teen actors. (partialdiff)