ATI's turning tricks for MyNetTV


CORRECTED 1:15 p.m. PT Jan. 21, 2008

On the heels of the success of the World Magic Awards 2007 on MyNetworkTV, which drew the network's largest audience ever, the show's producer Associated Television International has signed to do five more magic-themed specials for the net.

Additionally, ATI will produce seven "Funniest Moments" blooper shows for MyNet to be hosted by Erik Estrada and Laura McKenzie.

ATI's magic specials for MyNet TV include "Impossible Escapes," set to air Jan. 30, and four weekly episodes of "Masters of Illusion: Impossible Magic" airing throughout February.

"Associate Television has definitely cornered the magic market for television," said Jim Romanovich, the company's president of worldwide media and entertainment. "We've found a really good partner in MyNetworkTV after our first three specials proved to be a success for them."

The rerun of "World Magic Awards" on Jan. 1 averaged 2.5 million viewers, the most for a MyNet show.

The "Funniest Moments" specials will be themed around different holidays. They follow the successful airing of ATI's "Santa's Funniest Moments" on MyNet in December.

ATI's third previous special for MyNet was "Princess Diana: The Legend and Legacy of a Princess," which aired in August.

Additionally, ATI has several reality projects and specials teed up at various networks and is developing a couple of scripted projects that would be co-produced in partnership with major studios, senior vp Justin Pierce said.

ATI's series "Laura McKenzie's Traveler" is in its second season with worldwide distribution. The company also produces such socially conscious specials as "Life Below the Line: The World Poverty Crisis" and "America's Invisible Children," which aired on the CW.