Atlantic names Pete Ganbarg exec vp A&R

20-year industry veteran has run music consulting firm

Pete Ganbarg has joined Atlantic Records as executive vp A&R, based at the company's New York headquarters.

Ganbarg, who began his A&R career nearly 20 years ago, has served as an A&R exec at SBK/EMI, Arista and Epic Records and most recently was head of his own music consulting company, Pure Tone Music.

"Pete is the ideal person to lead our A&R mission at a time when the label is in the midst of a musical renaissance," said Atlantic chairman and CEO Craig Kallman, who announced the move Monday with company president Julie Greenwald. "First and foremost, what he brings to the table is a rare diversity of musical taste and deep A&R background, having worked with a string of successful artists who cut across the spectrum -- from pop and rock to R&B and hip-hop to country and blues. He has a combination of great ears, executive experience and, most importantly, a pure passion for the music."

Ganbarg began his music career in 1989 at SBK Records, where he A&R'd projects ranging from the platinum-selling soundtrack to "Teenage Mutant Ninja Turtles" to pop/rap star Vanilla Ice's 7 million seller "To the Extreme." In 1997 he joined Arista, where he worked on Santana's mega-selling "Supernatural" and with artists including Michael Jackson, Celine Dion and Keb' Mo'.

Pure Tone's label clients include Atlantic, Arista, RCA, Capitol, Columbia, SonyBMG and Burgundy Records.