Auffret to run new AAM Paris office


LONDON -- Digital film distribution outfit Arts Alliance Media has opened a new office in Paris that will serve as headquarters of the company's digital cinema operations for Southern Europe, the company said Thursday.

The new office will cover territories including France, Italy, Spain and Portugal and will support AAM's Europe-wide digital-cinema rollout.

Gwendal Auffret, previously CEO of Eclair Digital Cinema, has been appointed to head the operations of the new base.

Auffret will work with a team based in Paris to coordinate installation and operation of DCI-compliant digital cinema equipment in cinemas across Southern Europe. The base will provide local support and expertise for AAM's planned growth and expansion of operations, following the signing of Virtual Print Fee deals with studios and exhibitors.

Said Arts Alliance Media CEO Howard Kiedaisch: "It's great to be able to announce this big step forward in AAM's pan-European digital cinema rollout, and we're thrilled that we have someone as experienced in European digital cinema as Gwendal to run our new operation."