AV pictures gets 'Primal'

Anthropology horror pic rights include Europe, Australia

HONG KONG -- World rights to Australian horror film "Primal" have been picked up by U.K. sales agent AV Pictures.

The picture, about a group of anthropology students who are hunted down after they uncover an ancient rock painting, is a feature directing debut for former gaffer Josh Reed.

AV has rights including Australia and will open the film for business at next February's European Film Market. But the producers already secured "six-figure (dollar) sales" from sales to smaller territories based on a show reel at this month's AFM.

"People all over the world love getting the s**t scared out of them, we’re happy to help!" said Nigel Christensen, producer and co-writer.